Building an artistic career involves far more than making the work.
From presenting your practice and approaching galleries to developing your digital presence and finding the right audience, the commercial side of being an artist can be difficult to navigate.
The Insider Syndicate brings years of experience from inside the commercial art world directly to artists. We offer independent advice, practical digital tools and creative services designed to help you take control of how your work is presented, discovered and understood.
Whether you need a second opinion, a complete digital overhaul or simply the right tools to do it yourself, we're here to help you move forward with confidence.
For Artists.
Digital Presence Review
What do we review?
We look at your digital presence through the eyes of the people you want to reach. Does it tell the right story? Is it easy to understand what you do, why you matter and how someone can work with you?
Our review can include:
Website design, navigation and written content
Personal and business biographies, profiles and brand messaging
Social media presence, consistency and content
Search visibility and how easily people can find you
Photography, video and visual identity
How clearly your products, services or work are presented
Opportunities to strengthen your positioning and reach new audiences
For artists, we also bring a specialist commercial art-world perspective to how your practice, biography and work are presented to galleries, collectors and institutions.
What do you receive?
A detailed, independent review of your digital presence, with honest observations, practical recommendations and a prioritised action plan.
We identify what is working, what could be improved and where the greatest opportunities lie. You will know what to change, why it matters and where to begin.
No jargon. No vague advice. Just a clear path forward.
Why do it?
We are often too close to our own work to see how others experience it. Something that feels obvious to us may be completely invisible to a potential client, collector or collaborator.
A fresh, experienced perspective can uncover the stories you haven't told, the opportunities you've overlooked and the small changes that could make a significant difference.
You don't necessarily need a new brand or a new website. Sometimes you simply need someone to show you how to make more of what you already have.
Digital Coaching
You’ve built your artist identity and a successful body of work. Now comes the brave bit.
Having a beautiful website, a clear identity and a story worth telling is only half the battle. The other half is finding the confidence to share it.
For many people, getting started is the hardest part. What should you post? Do you really have to talk to a camera? What if you feel awkward, self-conscious or simply have no idea where to begin?
That's where we come in.
We offer friendly, practical, one-to-one coaching to help you become comfortable showing up online, talking about what you do and sharing the person behind the brand.
What do we work on?
We start wherever you are, whether you've never made a video, haven't posted for months or simply want to feel more natural and confident online.
Together, we can work on:
Finding the confidence to put yourself and your work out there.
Simple tricks to make those first posts and videos feel less daunting.
Getting comfortable talking to camera and finding your own voice.
Knowing what to share, what to say and how to say it.
Learning to film, edit and create content yourself.
Choosing the right platforms and developing habits you can maintain.
Understanding what equipment and software you actually need, and when it's worth investing in them.
You don't need an expensive camera, professional lighting or a studio to get started. Often, your phone is more than enough. We'll help you make the most of what you already own and advise you on microphones, tripods, lighting, editing software and other equipment as your confidence and ambitions grow.
Who is this for?
Entrepreneurs, professionals, artists and anyone building a personal brand who knows they have something to offer but isn't quite sure how to share it.
It's for people who hate the thought of filming themselves, who overthink every caption, who worry about appearing self-promotional or who have all the ideas but never quite press publish.
You don't need to be naturally outgoing or particularly technical. You just need to be willing to begin.
Our aim isn't to make you dependent on us. It's to give you the skills, encouragement and confidence to do it yourself.