Our Goal
We create simple to use websites for creative people who just want a solution. Our goal is to give you complete control of a final product which doesn’t become your day job but shares who and what you are at a glance.
Updating a Website?
You already have a website, but it no longer reflects who you are, what you do or where you're going. Perhaps it's outdated, difficult to manage or you're dependent on a developer for every small change. Whether it needs a refresh or a complete rethink, we'll help you find the simplest, most practical and cost-effective way forward — with a website you can confidently manage yourself.
Starting from Scratch?
You already have a website, but it no longer reflects who you are, what you do or where you're going. Perhaps it's outdated, difficult to manage or you're dependent on a developer for every small change. Whether it needs a refresh or a complete rethink, we'll help you find the simplest, most practical and cost-effective way forward — with a website you can confidently manage yourself.
Updating a website
O u r M e t h o d
Sometimes you don't need a new website. You need someone to see what you already have, recognise what makes you different and help you present it in a way that works.
That's where we begin.
Does your website still work for you?
Does your website still work for you?
Perhaps your website was beautiful when it was first created, but no longer reflects who you are or where your business is going.
Perhaps the photographs, words and services have changed, but the website hasn't kept up.
Or perhaps you're still dependent on a developer who holds the keys, charging you every time you want to make a small alteration.
We believe that, when a website is designed properly, making everyday changes should be almost as straightforward as sending a WhatsApp.
But we also understand how overwhelming updating an existing website can feel. Sometimes the structure no longer works, the technology has become restrictive, or years of small changes have left something that is difficult to untangle.
And sometimes you are absolutely right: starting again can be easier, and potentially more economical than paying someone by the hour to repair what you already have.
We won't automatically recommend a new website.
We'll begin with a conversation.
One of our curators will ask what you want your website to achieve, how you would like it to work and, importantly, how much time you realistically have to look after it.
Because those last two questions can make all the difference.
We can help you understand your options, decide what is worth keeping and identify what needs to change.
Our aim isn't simply to give you a website that looks beautiful today.
It's to create one that continues to work for you long after we've finished.
Website Mistakes
A website can look beautiful and still fail to tell the right story, reach the right people or achieve what you need it to. Here are some of the things we regularly see.
1. The design came before the story.
Your website was designed before anyone really understood what you wanted to say. The result? Beautiful pages, but the wrong sections, structure and emphasis.
2. The images aren't doing you justice.
The photography, film and visual details that could elevate your work, your personality or your business are missing, overlooked or simply not being used effectively.
3. Your identity changes from platform to platform.
Your website looks one way, your social media another. The visual and verbal connections that make a brand recognisable have been lost along the way.
4. There's a button, but no real direction.
Someone can contact you, but is that what you actually want? More sales, enquiries, press coverage, collaborations, followers or an engaged community? Your website should help people take the next step that matters to you.
5. It could belong to anyone.
Generic templates, predictable design choices and unedited AI-generated content have created something polished but forgettable. Particularly in the luxury and creative worlds, individuality matters.
6. The writing isn't working hard enough.
Your words should be a pleasure to read while helping search engines and AI-powered discovery tools understand who you are and what you offer. Being found is important. Giving someone a reason to stay is just as important.
7. The wrong stories are being told.
The most interesting, valuable or commercially relevant parts of your experience may be missing altogether, while less important details are taking centre stage.
8. You've disappeared from your own brand.
Your personality, knowledge, experience and point of view are what make you different. In a world increasingly filled with AI-generated content, the one thing nobody else can replicate is you.
9. Different visitors don't know where to go.
A journalist, potential buyer, gallery, collaborator or brand partner will each be looking for something different. They shouldn't have to search through your entire website to find it.
10. Your language is diminishing your position.
The words you use can subtly change how you're perceived. You may have years of expertise, but your website could be positioning you as a general service provider rather than the specialist, authority or creative voice you really are.
11. You're selling too hard.
There is a difference between making it easy to work with you and making someone feel they're being sold to. The wrong language, repeated calls to action or an overly urgent tone can undermine the very confidence and credibility you're trying to establish
Name
What about my www.?
We have a tech team who will help move your www. into your name and your control. This means that your identity is secure and always within your control. This is vital to remain flexible, safe and adaptable in this new world.
Creating a New Website
O u r M e t h o d
Starting From Scratch
Your first website should feel like you. And creating it should be an enjoyable experience.
We'll begin by asking you to gather some information, images and ideas using a content list we'll provide.
One of our curators will then meet with you to work through everything you've collected. They'll interview you, ask questions and gently coach you to discover what really matters to you, what makes you distinctive and who you want to reach.
If you haven't yet developed your branding, we can help with that too — exploring colours, typography, logos and the visual elements that will give your website its own identity.
Following your appointment, we'll build the first framework of your website, bringing together your images, design and our curator's suggested writing. You'll then have something tangible to explore, consider and make your own.
And you can choose how involved you'd like to be.
If you'd enjoy making changes yourself, we'll teach you how. Alternatively, you can simply edit our suggested text in a Word document and return it to us. We'll take care of incorporating your changes.
We want you to feel comfortable and involved throughout, without having to learn a whole new set of technical skills unless you'd like to.
Our aim is to make the process straightforward, collaborative and genuinely enjoyable, resulting in a beautiful, considered website that reflects who you are, speaks to the people you want to reach and is practical for you to manage long after we've finished.
Photography
Hate taking photos or not sure what you need?
We can advise on photography from the best way to take your own shots on a phone or camera or how to instruct and find a professional.
Training
What happens after my website is live?
As part of our website fees, we provide training for you to take over the running of your website. Our websites are designed to be easy to use, even if you aren’t remotely technical and most importantly are quick to use, so they don’t become your day job.
Get in touch for availability
Websites
Below are some samples of websites we have created over the last months for artist agencies, painters, bloggers and antique dealers.
Tim Woolcock
Visit Site
The Brief - a framework that lets his luminous, geometric landscapes breathe, pairing generous space with a palette drawn directly from his ochres, turquoises, and inky blues. The structure is deliberately simple - paintings first, then clear routes into series, exhibitions, and biography - so visitors move from a visceral first encounter with the work into a deeper understanding of his Modern British lineage and Irish-English landscape roots. Throughout, the typography and layout would echo his balance of calm and drama: clean, modern type, subtle grids, and moments of asymmetry that nod to his Cubist-inflected compositions without ever competing with them.
Harvey Horswell
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The Brief - a calm, text-led space that foregrounds human connection, making the stories behind artists, collectors, and corporations feel approachable and conversational rather than salesy. Visually and tonally, the site balances heritage and contemporary practice, reflecting Flo’s deep sculpture expertise and family history while positioning the agency as a modern, flexible partner working beyond a traditional white-cube gallery.
Lord Hardthrasher
The Brief - a site that feels like stepping into a slightly disreputable gentleman’s club for history obsessives: dark, cosy, and wood‑panelled in tone, but wired for HD video, podcasts, and long reads. The homepage features his latest deep‑dive videos and series (Bomber War, air power, “wars and aviation”) alongside clear calls to join Patreon, buy merch, and find the Discord/“Hellfire Club,” so the community side of the channel is as visible as the content. Throughout, the visual language leans on heraldic touches and tongue‑in‑cheek aristocratic flourishes, mirroring his on‑screen persona as a down‑on‑his‑luck peer while keeping navigation clean and modern for fans.