Practical, insider-led guidance on how to find galleries that genuinely fit your work – and how to approach them without damaging your reputation or your business.
Who is this for?
For artists who are serious about building a gallery relationship, but want clear, honest advice from inside the art world rather than myths from artist forums.
What you’ll learn
• What galleries actually want (and what their staff need from you to sell your work)
• How to identify which galleries fit your practice, using real market categories not wishful thinking
• How to visit galleries and art fairs without wasting their time or undermining yourself
• Why some networking tactics quietly damage reputations – and what to do instead
• How to think about local versus capital-city galleries, resilience, succession and business structure
Practical, insider-led guidance on how to find galleries that genuinely fit your work – and how to approach them without damaging your reputation or your business.
Who is this for?
For artists who are serious about building a gallery relationship, but want clear, honest advice from inside the art world rather than myths from artist forums.
What you’ll learn
• What galleries actually want (and what their staff need from you to sell your work)
• How to identify which galleries fit your practice, using real market categories not wishful thinking
• How to visit galleries and art fairs without wasting their time or undermining yourself
• Why some networking tactics quietly damage reputations – and what to do instead
• How to think about local versus capital-city galleries, resilience, succession and business structure
